Strategic communication & commercial positioning

Lana Kombarova, founder of Ingrain Partners

Complex ideas.Clear commercial cases.Credible conversations.

We advise companies, founders and business leaders on commercial positioning, investor and partner communication, and high-stakes conversations. Our experience includes research-led businesses, deep tech and innovation programmes.

Get in touch Explore our expertise

When your message needs to deliver

The problem isn’t always the idea. It’s what the room understands.

Your value isn’t coming across.

You know what makes your product or proposition valuable, but customers, investors or partners don’t yet see why it matters.

An important conversation is coming.

An investor meeting, partnership discussion or negotiation is on the calendar. Your commercial case and your answers need to hold up under scrutiny.

Your founders need communication support.

Your accelerator or innovation programme supports ambitious teams. They need to articulate their value, engage stakeholders and prepare for critical conversations.

Our expertise

Strategic Narrative, Positioning & Commercialisation

Turn complex ideas, products and innovations into clear commercial propositions. We develop strategic narratives, value propositions and market-facing messaging that show customers, investors and partners why your business matters.

Investor, Partner & Stakeholder Communication

Make your business case stand up to scrutiny. From investor pitches and funding Q&A to partnership discussions and negotiations, we prepare you to communicate with clarity and credibility.

Leadership & Executive Communication

Communicate with authority when the stakes are high. We support business leaders with executive presence, strategic messaging, difficult conversations and communication across international teams and cultures.

Workshops & Advisory for Innovation Programmes

Tailored workshops and advisory sessions for accelerators, universities, funds and innovation programmes. We help their founders and research-led teams strengthen commercial positioning, investor communication and partnership readiness.

Companies & Founders

From early-stage startups and research teams to established companies growing their business, entering new markets or rethinking their positioning.

Customers don't see a compelling reason to buy. Partners don't see why they should collaborate. Investors don't see the case for investing. Meanwhile, misaligned goals and priorities within the company slow down decisions and make execution harder.

We help clarify the commercial value of your offering, build a compelling business case and align leadership and teams around shared priorities.

The result: clear positioning, shared priorities and persuasive arguments for customers, partners and investors.

Discuss your business challenge

Business Leaders

For leaders managing change, stepping into new roles, navigating complex negotiations or building international business relationships.

Even well-founded decisions can meet resistance. In complex negotiations, organisational change or situations involving conflicting interests, having a strong position isn't enough. People need to understand it, and you need to reach agreement on what happens next.

We work with your real business situations to sharpen your arguments, handle objections, deliver difficult feedback and strengthen your approach to negotiations and cross-cultural communication.

You gain practical preparation for the conversation ahead: a clear position, an understanding of the other parties' interests and a strategy for reaching agreement.

Discuss your situation

Innovation Ecosystems

Accelerators, incubators, universities, investment funds and innovation programmes supporting founders, research teams and portfolio companies.

You invest resources in developing teams, but a promising technology or product doesn't automatically mean market readiness. Teams still need to assess commercial potential, identify priority customers and applications, and determine a path to their first commercial agreements or further growth.

We help teams evaluate commercialisation pathways, develop their value proposition, set market priorities and prepare to engage customers, investors and partners. We deliver this through practical workshops, team sessions or one-to-one advisory.

You get support where teams face barriers to market entry or business growth. Teams leave with concrete decisions and next steps.

Discuss your programme or portfolio needs

How we work

We assess the challenge, examine the options and agree on priorities and expected outcomes before execution. Our approach remains practical, responsive and adaptable as circumstances change.

Formats

Individuals.Teams.Cohorts.

Discuss your needs

What people say

1–3 of 5

Her feedback is specific and actionable, and consistently addresses the real difficulties founders encounter when preparing for investor-facing moments.

Jessica GhaouiSenior Program Manager, Spring Venture

She showed a strong ability to identify where a message could be misunderstood, diluted, or strengthened, and translate this into clear, actionable recommendations.

Wafa AlObaidatFounder & CEO, PLAYBOOK

The practical outcome was a clearer set of priorities, specific decisions to be addressed and more focused objectives and questions for subsequent discussions with collaborators.

Prof. Sylwia Rodziewicz-MotowidłoHead, Department of Biomedical Chemistry, University of Gdańsk

Her guidance helped me communicate with confidence in real business situations and gain fresh perspectives, playing a key role in my professional growth.

Camila QuirogaMarketing & Communications Leader, Global Brand & Digital Innovation

Rather than offering ready-made answers, she helps people think more clearly, challenge their assumptions, and approach difficult situations with confidence.

Marina ScelobokovaSenior Supply Chain Specialist, Tamro Baltics